The mercury may be pushing 30 degrees, but managed pub and bar group TCG is well advanced with its plans for Christmas. By investing in technology and people to drive advance sales, the company has achieved a major uplift in festive bookings compared to the same point last year. Party planning tool TCG has introduced a new party planning tool at a number of its sites … [Read more...]
Will colour psychology work for Tring Brewery re-design?
Tring Brewery has launched a new look for its beers, using applied colour psychology to appeal to beer drinkers. It is believed that Tring is the first brewery in the UK to use applied colour psychology, and to recognise the importance of colour in influencing emotion, mood and behaviour. Re-branding starts with the pump clips The brewery has rebranded, starting with its … [Read more...]
Curious beer to assist Chapel Down expansion
Chapel Down, the English winemaker, has secured over £4.3 million in new equity funding to expand the business and help grow its reputation both at home and overseas. The Kent-based company plans to use the money to increase the production of both its Gold medal-winning wines and beers: part of the monies raised will be deployed to significantly increase the planting of … [Read more...]
Football League signs Papa John’s
Papa John's, the Official Pizza Sponsor of the NFL, has signed an agreement as the Official Pizza Partner with another elite football league -- The Football League in the UK. The agreement represents the first UK sport sponsorship by the world's third largest pizza company. With more than 200 restaurants throughout the country, fans of clubs in the Championship, League 1 and … [Read more...]
The Honky Tonk Honk-Dog Eating Competition
‘Top 10’ competitions always attract attention – we all love to see the shortlist and guess who’s at the top – so Honky Tonk’s competition was sure to attract interest, as well as some impressive digestive systems! Honky Tonky is a New York-inspired restaurant and bar set in the heart of Chelsea, and hosted its inaugural Honk-Dog Eating Competition on 2 July, testing eating … [Read more...]