Papa John’s, the Official Pizza Sponsor of the NFL, has signed an agreement as the Official Pizza Partner with another elite football league — The Football League in the UK.
The agreement represents the first UK sport sponsorship by the world’s third largest pizza company. With more than 200 restaurants throughout the country, fans of clubs in the Championship, League 1 and League 2 are set for a large slice of the action when the season kicks off next month.
The deal allows Papa John’s the exclusive rights to The Football League’s marks, and its digital assets, including online banners, dedicated emails to league and club fans, and exclusive Facebook and Twitter promotions.
“Papa John’s is the recognized leader in quality, which extends from our superior pizza to our leading-quality partners,” said John Schnatter, Papa John’s founder, chairman and CEO. “Much like the NFL in the US, The Football League is a premier brand in the UK, and we are delighted to be associated with the league and its passionate fans.”
Headquartered in Louisville, Kentucky, Papa John’s International, Inc. is the world’s third largest pizza company. For 12 of the past 14 years, consumers have rated Papa John’s No. 1 in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI).
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