Carlsberg UK has welcomed the start of British Summer Time with the launch of a national campaign for Somersby Cider that will see the leading beer and beverage business invest £7m media spend behind the brand across TV, digital, social, radio and at summer festivals. The new campaign looks to build on 115% year-on-year on-trade volume growth for Somersby Original, which has … [Read more...]
Virgin Trains brews new coffee with Nero Roasting Company
Virgin Trains is revamping its on-board coffee by introducing a new coffee brand, Aroma by the Nero Roasting Company. From the Roaster behind Caffè Nero’s premium beans, the new bespoke coffee blend will be available across Virgin Trains’ Pendolino and Voyager fleets. Enhanced quality, same price The new coffee will take pride of place aboard all Virgin Trains’ retail … [Read more...]
Accuracy and transparency for online review sites essentialtop
Responding to the Competition and Markets Authority’s call for information regarding online reviews and endorsements, the ALMR has called for more to be done to protect both businesses and customers and regulate online markets. Growing influence ALMR Chief Executive Kate Nicholls said: “Online review and booking websites play a significant role in the marketing of … [Read more...]
Interstate signs further 18 hotels in UK
Interstate Europe’s UK division, part of the leading global hotel management company, has signed 18 management agreements for a portfolio of UK hotels owned by an affiliate of Cerberus Capital Management. With these additions to its managed portfolio, Interstate continues to expand its regional presence and strengthen its offering, creating tailored management solutions to … [Read more...]
BURGER KING springs the changes
On 8 April, BURGER KING will be introducing ‘Party in the Park’, a new menu offering for participating restaurants across the UK. The line-up boasts a combination of new and past favourite burgers, sides and drinks, including the hotly anticipated Chicken Fries. After fans demanded its return, the popular Mushroom Swiss Steakhouse is back: the combination of a flame-grilled … [Read more...]