Adnams has teamed up with iFootpath – the online walking guide – to create a series of eleven walks exploring some of East Anglia’s finest countryside with refreshment stops at 15 Adnams pubs. iFootpath is the innovation of husband and wife team and keen walkers, Richard Jemmett and Claire Sharp. They created iFootpath as a library of modern walking guides, bringing together … [Read more...]
Spirit celebrates Flaming Grill milestone
The Spirit Pub Company has announced the opening of its 100th Flaming Grill, following a £96,000 transformation of the Nags Head in Mickleover. The move follows increasing demand for the pub chain’s brand of great value steaks, grills and food challenges, which includes the new Trash Can Challenge and infamous 1kg Flaming Challenge Burger. To mark the milestone Spirit … [Read more...]
BT Sport signs up 19,000 commercial premises
BT Sport has announced that more than 19,000 pubs, clubs, betting shops, hotels and other commercial premises have now signed up to its sports service. In just nine months since the channels went on air for the first time last August, BT Sport has captured 24 per cent of all pubs – nearly 1 in 4 - including groups and independents, putting BT Sport neck and neck with Sky at 25 … [Read more...]
Stella Artois unveils new Raspberry Cidre for growth category
Stella Artois Cidre is bringing a new Raspberry variant to UK consumers from this month. Available across both on and off trade, new Stella Artois Cidre Raspberry will be available in 500ml and 330ml bottles. Sophisticated fruit cider for growing category The new Stella Artois Cidre Raspberry has been carefully crafted according to a unique Belgian recipe, which uses … [Read more...]
Imbibe Live appoints Mark Dorber as Beer & Cider Brand Ambassador
Imbibe Live has announced that Mark Dorber is to be its 2014 Beer & Cider Ambassador. Mark, in association with Imbibe, has developed a programme of world-class educational features aimed at on-trade buyers and pourers keen to enhance their knowledge of beer and cider as a category, and ready to make the most of the opportunities this growing category has to … [Read more...]