STR and STR Global are to bring detailed food and beverage benchmarking to the hotel industry through their new report, F&B STAR. This report complements the existing STAR report, which focuses on rooms revenue performance. “We are excited to launch F&B STAR and enter into a new realm of hotel benchmarking,” said Amanda Hite, STR’s COO and president. “F&B is an … [Read more...]
Travelodge ‘Get Up & Go’ campaign
Travelodge has selected blowUP media’s Giant Poster site at Leith Walk in Edinburgh for the latest stage of its new brand re-launch campaign titled ‘Get Up & Go’ – which is designed to inspire Britons to get up & go, and explore Britain. In addition, the campaign also marks the company’s first steps in building a new Travelodge brand that will become Britain’s … [Read more...]
Strategies for Managing your On-line Reputation
HMA has announced an event of importance to every hotel – whatever its size or location! Review sites are now an integral part of the customer’s journey in selecting & booking a hotel. Also, a major study has shown a direct correlation between review score and both level of bookings and achieved price. So managing your on-line reputation has become a key role for any … [Read more...]
Stop snubbing Vocational Courses say Hospitality Chiefs
Hospitality and tourism should be given greater prominence by educators, says hospitality chiefs, as new figures show the sector is at the heart of the economic recovery, helping to cut youth unemployment and generating more jobs than manufacturing or construction, education, health or social work. Creating 13 new jobs per hour per day New employment figures published … [Read more...]
Relocations to London drive serviced apartments growth
Marlin Apartments, leading owner-operator of serviced apartments in London, has tripled its revenue over the past five years due to high growth coming from both international and domestic relocations to London. With London's economy set to expand by 15% over the five years to 2019, according to the Centre for Economics and Business Research, Marlin’s growth figures suggest … [Read more...]