HMA has announced an event of importance to every hotel – whatever its size or location!
Review sites are now an integral part of the customer’s journey in selecting & booking a hotel. Also, a major study has shown a direct correlation between review score and both level of bookings and achieved price. So managing your on-line reputation has become a key role for any hotel marketer or operator.
This session helps you to get to grips with how best to spend your time on monitoring and managing what people are saying about you on-line, whether on an established review site or even Twitter or a blog. A clear strategy is essential if you are to succeed in this ever-changing arena.
Speakers
Pamela Carvell, President of the Hotel Marketing Association and an experienced hotel marketing consultant.
Rosie Akenhead, Manager of Local Business Outreach at Yelp, one of the world’s largest consumer websites.
A third speaker is planned, who will talk specifically about social media monitoring tools.
Date: Thursday 11th September 2014
Venue: Hilton London Metropole, Edgware Road, London W2 1JU (Nearest station Edgware Road. Parking at venue)
Timing: Refreshments served from 6.15pm. Presentations at 7pm.
Cost: £25 HMA/CIM/CIMTIG/HOSPA Members | £35 Non Members | £15 Student
Please book online for this event at: www.cim.co.uk
Alternatively send an email to hmamig@gmail.com
CPD Hours: 1.5
Follow on Twitter @HMAinfo and join the chat about this event on Twitter #ORM #hotelmarketing