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A new survey by premium airport lounge provider, No1 Lounges, has revealed that one in four Brits (26 per cent) have exaggerated their whereabouts at one time or another on social media in a bid to imitate a more aspirational lifestyle.
The survey found that luxury hotels and upmarket restaurants are the most popular locations to be exaggerated on social media, followed closely by exclusive nightclubs and VIP airport lounges.
Fool your friends…
Of the one in four who admit to the ‘fake check-ins’, over half (54 per cent) confess to exaggerating their whereabouts on a weekly basis, with a further 20 per cent admitting to doing so at least once a month.
The main motivation for doing so is to impress friends (29 per cent) along with making friends jealous (27 per cent), while 29 per cent admit to fibbing in a bid to make themselves feel better.
…or perhaps not!
But it seems those friends might be onto the fakebookers among us, with 35 per cent admitting they have suspected a friend of exaggerating their true location at some point. The biggest giveaway seems to be a lack of picture to accompany a post or the time of day the post is made.
The study found those aged 18-24 were the biggest social airbrushers with 38 per cent admitting to regularly stretching the truth about where they are. Those over the age of 55+ were the most honest, with just 13 per cent admitting to embellishing their true location. It appears men are worse than woman with almost a third (31 per cent) exaggerating the truth compared to 20 per cent of women.
The fakebooking phenomenon
Phil Cameron, Founder & CEO of UK based No1 Lounges said: “We’ve been amazed by the fakebooking phenomenon but it’s no surprise to see people wanting a slice of jet set lifestyle. The study revealed that almost half (47 per cent) believed access to a VIP airport lounge would cost in excess of £50 when in reality it’s more like £25. Fortunately we’ve made it possible for everyone to use these facilities, regardless of their airline or class of travel, making pre-flight luxury with a big price tag a thing of the past.”