Marketing week reports that TV ads are to showcase the five winning burgers from the McDonald’s crowdsourcing competition this summer, starting 14 October. The documentary-style ads will interview couples who came close to winning the restaurant’s “My Burger” competition, alternating each week with one of the five promoted burgers. The winning burgers are on sale for one … [Read more...]
Cafe Royal to launch Profile 66 chocolate with Valrhona
For the first time, prestigious French chocolatier Valrhona, has co-branded with London’s Hotel Café Royal to create an exclusive new chocolate: Profile 66 - a world’s first for Valrhona. This chocolate has been developed by Hotel Café Royal’s executive pastry chef Andrew Blas with the Valrhona team following exhaustive tastings. The Profile 66 bar will be available from … [Read more...]
GAIL’s pops up at Frieze London and Frieze Masters
GAIL’s Artisan Bakeries will return to Frieze London, one of the world’s leading contemporary art fairs, which takes place each October in Regent’s Park, for the 12th consecutive year. There will be two pop-up GAIL’s bakeries, open for breakfast, lunch and coffee, offering handmade goods including sandwiches, soups, fresh juices, salads, patisseries and cakes. GAIL’s … [Read more...]
Celebrate Chocolate with the IWC guide to wine and chocolate pairing
“Chocolate and wine can find perfect partners, and National Chocolate Week is the perfect opportunity to indulge in two of my favourite things. The right wine match can lift your chocolate moment to new heights of pleasure.” - Charles Metcalfe, Co-Chairman of the IWC It’s National Chocolate Week, so the perfect time for a spot of indulgence. The International Wine Challenge’s … [Read more...]
Fairtrade turns 20 as UK sales exceed £1.7 billion
Twenty years ago, the FAIRTRADE Mark appeared on just three products: Green & Black’s Maya Gold chocolate, Cafedirect medium roast coffee, and Clipper tea. Today, the FAIRTRADE Mark is the most widely-known ethical label in the world and UK shoppers can now choose from over 4,500 Fairtrade products including tea, coffee, cocoa, chocolate, bananas, sugar, cotton, gold … [Read more...]