VisitEngland has announced its plans to launch eight marketing campaigns in 2013 to run from January to boost domestic tourism. The campaigns will cover the four key themes of countryside, heritage, culture and coastal, and will run in partnership with destinations from all over England as well as national commercial organisations. • Countryside campaigns will include ‘Rural … [Read more...]
TripAdvisor shows how to increase visibility and drive traveller engagement
It may seem obvious, but many hotels are still not acting on it, and their revenues are suffering accordingly. The latest study from TripAdvisor shows that Reviews, Photos and Responses to Traveller Feedback are directly linked to increased visibility on TripAdvisor, the world’s largest travel site. And increased visibility assists increased sales. TripAdvisor® has announced … [Read more...]
Stonegate reveals its Autumn Winter Menus
Stonegate Pub Company has rolled-out its Autumn Winter menus across five of its seven brand segments, with key changes including the return of some nostalgic, luxurious dishes; using ingredients that have heritage and provenance; catering for the all-day ‘grazing’ trend, and offering Mexican style street food and deli-style dishes. The menus have also seen the beefing up of … [Read more...]
TCG uses Halloweek to scare up impressive sales
Why just have Halloween if you can make it a Halloweek? Managed operator TCG’s pubs and bars stretched their spooky celebrations into an extended fright fest and reaped the benefits with extra customers and impressive sales uplifts across the week. On 31st October itself, sales were up by more than £60,000 on a typical Wednesday. TCG chief operating officer Nigel Wright … [Read more...]
Robinsons take tenancy training to new levels
Frederic Robinson, the Cheshire-based family brewers are committed to looking at innovative ways to support both existing and new tenants in order to help their businesses succeed, and have therefore partnered with CPL Training to launch an online, e-learning training platform across their 360 pub estate. Veronica Robinson, Director at Robinsons, enthuses: “We are keen … [Read more...]