Heineken has unveiled @wherenext, a new digital experience part of the fully-integrated global campaign, ‘Cities of the World’. The Twitter-based @wherenext service aims to help consumers explore new experiences of their cities, using a brand new and innovative social tool. The digital experience of the ‘Cities of the World’ campaign marks a milestone in the evolution of … [Read more...]
Greene King to distribute Goose Island
Greene King and AB InBev UK have announced that they have agreed terms for Greene King to become the national distributor for US craft beer Goose Island. The deal will give Greene King exclusive rights to distribute the Goose Island portfolio, which includes Goose Island Indian Pale Ale, Goose Island Honkers Ale and award-winning 312 Urban Wheat, to the on and off-trade in … [Read more...]
Mobile in hospitality: consumer and hospitality priorities differ
Consumers and hospitality outlets are at odds when it comes to the importance of interacting on social media and how smartphones can improve service quality, according to research from hospitality technology provider Omnico Group. Consumer priorities When asked about how they plan to use smartphones in hospitality outlets, only 13% of consumers say they would use it for … [Read more...]
Why are we all avoiding gluten? What are the implications?
Yesterday both the Daily Mail and Daily Telegraph (links below) ran long articles on the stratospheric growth in the gluten free food market. This is a subject that hospitality and foodservice operators need to understand for its implications on their businesses – now, and in the future. It is already clear that the gluten free market is large – estimates for the UK market … [Read more...]
William Grant & Sons UK innovates with Three Barrels Honey
Independent spirits leader, William Grant & Sons UK, has launched Three Barrels Honey to capitalise on a flavour profile that’s dominating consumer interest and build on the popularity of the UK’s Number One* VSOP Brandy. Three Barrels Honey A fine blend of VSOP and natural honey flavourings, Three Barrels Honey is a 30% ABV spirit drink that has been expertly crafted … [Read more...]