Greene King has unveiled a striking new design for its flagship ale Greene King IPA as it looks to snap up a larger slice of the booming British beer market. Figures from the Campaign for Real Ale (CAMRA) show that 15% of all cask drinkers tried cask ale for the first time in the last three years, with 65% of these new drinkers aged 18-24. This has been driven by an … [Read more...]
SIBA launches first ever strategic plan for future of British beer
The Society of Independent Brewers (SIBA), the trade organisation that represents 800 independent brewers, has launched Delivering the Future of British Beer, a strategic plan setting out its aims for the next three years. The plan, the organisation’s first, has been developed to ensure continued success for the independent brewing sector, which has thrived in recent years … [Read more...]
Diageo commits to provide nutrition and alcohol content information
Diageo has announced its commitment to provide consumers around the world with alcohol content and nutrition information per typical serve - a first for any alcohol company. The intention is to provide this information through Diageo's responsible drinking website DRINKiQ.com (www.DRINKiQ.com) and/or on-pack in a majority of Diageo's markets subject to local regulatory … [Read more...]
SIBA Supreme Champions unveiled at BeerX
The Society of Independent Brewers (SIBA) unveiled three Supreme Champions and 60 medal winners in its National Beer Competition 2015, announced at its BeerX celebration of British beer in Sheffield. Top honours and the Supreme Champion titles went to: Brass Castle Brewery of Malton, Yorkshire for Burnout in the National Cask Beer Competition; St Austell Brewery for Big Job … [Read more...]
Daily Telegraph letter against EU Allergy law: some answers
Recent days have seen a furore created by the letter in the Daily Telegraph sent by over 100 top chefs, restaurateurs and others from the foodservice industry condemning the introduction of new EU rules that force all catering outlets to identify dishes that contain specific allergens. Other newspapers were happy to join the debate, sometimes perpetuating factual errors, and … [Read more...]