Fridays is set to re-open the doors for dining at 66 locations on Monday 6th July, and will on the same day reveal a new brand. The changes will be unveiled at six restaurants, with new elements introduced across the rest of the estate.
Fridays first opened in New York in 1965, now 55 years later, it’s proudly celebrating its unique heritage.
Its simplified menu will include the return of Pot Stickers and the classic Cobb Salad as well as Loaded Potato Skins, which were invented by Fridays, and are now bigger and better than ever before.
An investment and upgrade in quality, fresh ingredients and a focus on provenance are core to the new menu.
Initially at six locations, Fridays is proud to offer beef which is certified Scotch and has been grass-fed on quality assured farms throughout Scotland. Steaks are hand-selected by its master butchers to ensure they are exceptionally tender and flavoursome.
Fridays has simplified its cocktail menu and re-introduced some classics, all served in elegant glassware and garnished with flare by expert bartenders. Whether guests are in the mood for a timeless Negroni, a playful Aperol Spritz, or an indulgent Espresso Martini, Fridays has something for every occasion.
These changes will be introduced at six specially selected restaurants around the UK, chosen for their geographical spread, iconic bars and city centre locations. The Famous at Fridays restaurants include Covent Garden, Leicester Square, Birmingham Hagley Road (the first Fridays in the UK launched in 1986), Nottingham, Manchester Royal Exchange and Glasgow Buchanan Street.
TGI Fridays rebrands as Fridays – The CEO’s view
Robert B. Cook, Fridays CEO, says: “It feels great to be able to welcome our guests back into our restaurants from Monday 6th July and be able to give them that memorable Fridays experience.
“Our new Famous at Fridays restaurants take us back to what we are famous for. We have invested in the return of classic dishes made with quality ingredients, re-energised bars full of energy & theatre, all of which will be complemented by consistently brilliant and iconic Fridays service and spirit of generosity.
We can’t wait to safely welcome our guests back through our doors.”
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TGI Fridays rebrands as Fridays – 26 June 2020