The advent of social media was largely greeted with scepticism, a fad that would disappear as its novelty wore off.
Today social media is what it is.
Used by half the world’s population, and receiving $100 billion of advertising revenue directly, alongside untold billions in associated marketing spend.
In the early 21st century as social media channels emerged, so did coverage of the phenomena, it seemed at the time quirky and esoteric.
Earlier this year Covid-19 reporting emerged, and showed it as something that was going on in China, at a very safe distance. It travelled to Italy and then landed in the UK and every other corner of the globe.
Constant referral to ‘the new normal’ that has shown no signs of what it could be, has yet to identify itself, and is becoming an over used and tiresome phrase.
There are however many indicators to what it could be, and robots being more widely used in hospitality may turn out to be one of them.
Reducing the need for close human contact sums up the current dilemma facing the hospitality industry.
Social distancing is the key measure being applied to how restaurants, pubs, hotels, and other hospitality providers will reopen.
The impact from Covid-19 is ongoing with no clear indication of when it will subside. Measures taken to enable reopening will doubtless be with us for far longer than many anticipate.
The use of robots in hospitality is not new. Many hotels have tried their use in reception areas as well as restaurants in serving food and drink.
Robotics is advancing, like many technologies, far faster and in far more sophisticated ways than most realise unless it happens to be an interest.
The recent reporting of the use of robots in hospitality is growing and in many other industries their use is now comprehensive. The car you drive was built by robots for example.
How long before robots in hospitality, like social media, become part of a new normal?
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Hospitality robots new normal