The emergence of Covid-19 has changed the hospitality industry forever. So, we are featuring our Covid-19 Top 20 Headlines.
We’ve had a look back to understand which headlines reporting of the Covid-19 crisis have been read most, and how they were accessed.
The headlines are listed below in ascending order with The Ritz London news being the most read.
How they were accessed over a short period of time is what has changed most.
Organic Search through Google remains the number one channel for readers to find what they are looking for.
Social Media is the second most used, and interestingly has grown significantly over the past few months.
Some of our reflections on the significance of what people choose to read most is below the list. If you want to add your own, please use social media and use the hashtag #HTop20
Covid-19 Top 20 Headlines
- The Ritz London has been sold, on the same day it closes its doors for the first time in 133 years.
- Tim Martin callously warns Wetherspoon workers of pay delays and advises move to supermarkets.
- D&D London announced immediate temporary closure of all UK restaurants.
- Gordon Ramsay retreats to Cornwall holiday home following termination of 500 restaurant staff.
- Hospitality heroes and villains emerge in COVID-19 pandemic.
- Diageo donate ethyl alcohol free to create eight million bottles of hand sanitiser.
- Marriott CEO Arne Sorenson on COVID-19 “never seen anything like it in 92 years”.
- JD Wetherspoon serve notice of not paying suppliers, indefinitely.
- UK Government need to take a financial crisis management lesson from Switzerland.
- COVID-19 the unwanted solution to hospitality’s people and skills shortages.
- Hospitality Closed Heathrow Open.
- Sodexo amidst COVID-19 pandemic demonstrates market leadership through actions.
- Pubs and Gove disagree over reopening timings.
- Hospitality applauds The Belfry’s world class generosity to The Clink.
- The Hospitality COVID-19 Angels & Demons Scales of Empathy.
- A GM’s perspective… People, people, and people.
- Hospitality and catering businesses need to immediately recognise Cash is KING.
- Local Authorities named and shamed over Covid-19 grants.
- Products and services to help hospitality businesses transform to delivery services.
- Danny Meyer’s cautious COVID-19 tone rewarded by hedge funds.
The date of the articles can skew results as over time page views will grow. The numbers however suggest this was not evident.
The onset of the Covid-19 crisis saw many businesses react quickly, and some regrettably in ways that will be remembered for an exceptionally long time.
While looking at the data that is used to compile the chart two themes emerged strongly. Good and bad news.
What was even more interesting was how different channels delivered more or less to both categories.
Good News Travels fastest – Covid-19 Top 20 Headlines
Good news travelled fastest through social media, it seems our followers on social media like good news.
They also like spreading good news is a more accurate way of looking at it. When news content is shared many of the people seeing it, as followers of the sharer will have similar tastes in content, will share too. In some instances viral sharing has almost single handedly delivered a slot on the chart.
Facebook for us is by far the most effective channel for sharing of good news. Twitter sees the reverse trend, spreading bad news fastest. Facebook is by far more powerful than twitter for us, so the good news sharing outweighs the bad.
Mainstream Politics = Mainstream Hospitality – Covid-19 Top 20 Headlines
With hospitality being even more mainstream than usual our reporting has touched far more on the impact from politics. This has seen a noticeable increase in organic search through Google delivering new readers.
Moving forward the hospitality industry will in our view be ever more aligned to mainstream politics as our industry is one of the most impacted, if not the most impacted. Travel may have that dubious honour, although both of course are joined at the hip.
As the reality of Covid-19 shocked its way into our lives, so did reading. Firstly, it just grew. Secondly, it adapted to the growth in political tone and search.
As we move forward, and the reality settles in further, we are expecting greater emphasis in reading about adapting to the reality of the new world of hospitality.
Adapting to Hospitality’s Future
This change in focus to adapting was eloquently set in motion yesterday by news from Bartlett Mitchell.
The team at Bartlett Mitchell held online workshops with a group of leading consultants – Neller Davies – Stern Consultancy – Catering Consultancy Bureau – IJEss Consultancy – Turpin Smale. The workshops looked at Future workplace Catering. If yesterday’s readership levels continue, this news page will feature high up in next month’s chart.
One other notable trend is an increase in organic search for recipes, and this peaks on Friday’s with searches for Fish on Friday Recipes.
If you have news, views or insights you would like us to consider publishing please send them to Editor@HandCNews.com