The trendsetting Pedrino Spritz brand is rolling out its spritz selection to the pub, bar, restaurant, hotel and wider hospitality sector after the announcement of Love Drinks as the company’s new UK distributor.
Pedrino was launched by Joe Knopfler, son of music icon Mark of Dire Straits fame, and Sam Showering, the next generation from the family that helped pioneer brands such as Babycham, Harveys Bristol Cream, Cockburn Port and Brothers Cider.
Already ensuring the authentic spritz is very much back in vogue, the vibrant Pedrino range is inspired by the drink cabinets of Spain, Portugal and Italy.
The company carefully blends the finest origin-protected Sherry, Port or Vermouth with their own artisanal tonic water, made with all-natural botanicals and British spring water.
Great for a simple and fast but sophisticated spritz serve, the Pedrino range can be mixed with a wide range of quality spirits to provide the class of a cocktail with the sparkling refreshment of a spritz. The trio can be used to create numerous new contenders for the aperitivo occasion such as the Sherry Mojito Spritz, Negroni Spritz and Cherry Bakewell Spritz.
Voted the International Spirit Challenge’s Pre-Mixed Drinks Producer of the Year in 2019, the Pedrino terrace-ready trio includes a floral Vermouth & Tonic, a bittersweet Sherry & Tonic and a citrussy Ruby & Tonic, which are wonderfully refreshing libations or aperitifs, when simply served chilled over ice.
Samantha Burke, Managing Director of Love Drinks, said: “The Pedrino brand was ahead of its time and continues to lead from the front in the fast evolving spritz category. The brand has been key in putting the spritz back on the map in the UK and the Pedrino spritz trio is as authentic as it gets. They are great on their own but they are also being used to brilliant effect by bartenders to create all manner of highball drinks or stylish spritz cocktails. For pubs, restaurants, hotels and even for caterers running bars at events who need a quick but quality spritz serve, they are the perfect solution.”
Sam Showering, Pedrino Co-Founder, said: “We have been looking for a distributor for the last few months who can help us take the next steps as a brand and a company. We’re delighted to have found Love Drinks and look forward to working with their like-minded and energetic team as we look to drive further growth and target new markets in 2020.”
The Pedrino Trio
Pedrino Vermouth & Tonic – Floral
Light and refreshing for the perfect spritz every time, this uses premium vermouth blended with bitter tonic water and the natural freshness of grapefruit botanicals.
ABV: 5.5% ABV
Tasting Notes: Notes of melon, floral botanicals and grapefruit.
Classic serve: Over ice with a garnish with grapefruit.
Spritz cocktails: Bramble Spritz, Elderflower Spritz or Negroni Spritz.
Pedrino Sherry & Tonic – Bittersweet
The original spritzer is the Pedrino Sherry & Tonic Spritz made with origin-protected Sherry and Pedrino’s special all-natural tonic water and citrussy botanicals.
ABV: 5.5% ABV
Tasting Notes: Notes of stone fruits, raisins and orange blossom.
Classic serve: Over ice with a garnish with orange.
Spritz cocktails: Mediterranean G&T, Sherry Mojito Spritz or Paloma Spritz.
Pedrino Ruby & Tonic – Citrus
The perfect contrast in flavour to the Sherry & Tonic, it’s made with premium Ruby Port which is blended with bitter tonic water and the natural freshness of lemon botanicals.
ABV: 5.5% ABV
Tasting Notes: Notes of red berries, plum and bitter lemon.
Classic serve: Over ice with a garnish with lemon.
Spritz cocktails: Old Fashioned Spritz, Brandy Spritz, Cherry Bakewell Spritz.
About Pedrino – Well-travelled, creative and entrepreneurial, Joe Knopfler and Sam Showering met at school and always had a lot in common. Both have famous family footsteps to follow in and both discovered a huge passion for cocktails and in particular, the perfect Spritz.
After two years of sourcing, testing and blending different fortified wine, botanicals and tonic, they decided on the final recipes and launched Pedrino in 2015. Now four years on, the stylish drinks are available in Waitrose, Ocado and Amazon, along with leading bars, hotels and restaurants around the UK, such as The Pig Hotels, Gaucho & Ping Pong restaurants and Be At One cocktail bars to name a few.