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Rational wins the ‘Smart Label’ award at Host Milan, again

By James Russell: Rational wins the ‘Smart Label’ award at Host Milan, again

October 22, 2019

Another award for the team at Rational

Rational has once again won the “Smart Label” award, which was announced at Host in Milan. A great joy for Rational, the world market and technology leader in the field of hot food preparation, at the international hospitality trade fair Host in Milan: one of the innovations to be exhibited at Host in October this year is the VarioCookingCenter, which has won the “Smart Label” award.

Functionality, technology, environmental sustainability as well as ethical and social implications – these are the features assessed by Fiera Milano and POLI.design in order to give recognition to the most innovative products and companies with the Smart Label award. Both the small combi-steamer, the SelfCookingCenter XS, and the company’s networking solution ConnectedCooking have in the past received the award.

“For us at Rational, innovation means offering the people working in commercial kitchens the best appliance for cooking. In our developments, we always take into account the energy balance of the units – so it is no coincidence that environmental sustainability is the issue we want to focus on at this year’s Host,” says Enrico Ferri, CEO of Rational Italia.

130 million meals are prepared with Rational units every day. The company, which is specialised in large and commercial kitchens, currently holds over 600 patents and a market share of more than 50% for multifunctional appliances. Its customers include restaurants, hotels, canteens, hospitals, schools as well as fast food chains, supermarkets, confectioners and butchers.

“Our extensive cooking research has also produced the VarioCookingCenter, a multifunctional cooking appliance for boiling, frying and deep-frying – all in one unit. This allows you to reduce your space requirement in the kitchen by up to 30%, and also save up to 40% in electricity,” says Ferri, describing the award-winning product. This is made possible by the mesh-like structure of the patented VariBoost heating system, which transfers the heat to the food through the thin pan base quickly and consistently. On the command of the built-in cooking intelligence, the system immediately withdraws the heat to prevent sticking and overcooking. Even delicate products such as rice pudding, béchamel sauce or risotto succeed every time with the VarioCookingCenter.

“Together, the SelfCookingCenter and the VarioCookingCenter make a well-coordinated team. Because they have the same user interface, users will find it intuitive to operate and the multifunctionality ensures that virtually almost every application in the professional kitchen is covered,” says Ferri.

H&C News would like to congratulate the team at Rational on winning yet another industry award, well done!

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