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New Marketing Director appointed to lead Carluccio’s rebrand

By James Russell: New Marketing Director appointed to lead Carluccio’s rebrand

January 3, 2019

Hilary Ansell, Marketing Director of Carluccio’s

Carluccio’s has appointed a new Marketing Director, Hilary Ansell commencing February 2019. Ansell joins from the Gordon Ramsay Group where she was Director of Sales & Marketing.

Ansell’s background in marketing includees roles in a number of other well known hospitality businesses. This includes, Director of Marketing and Food Development at the Casual Dining Group. At Casual Dining Group she led the rebranding of Bella Italia, and has also held senior positions within The Restaurant Group and Compass.

Hilary Ansell is the latest appointment to the senior team at Carluccio’s following the recent arrival of Graham Ford who recently joined as Commercial Director from Bills.

Carluccio’s CEO, Mark Jones comments:
“I am delighted to secure someone of Hilary’s experience and talent to help us in our business transformation. She has a wealth of highly relevant marketing experience that will greatly aid us as we implement our £10 million ‘Fresca’ refresh programme”.

Hilary Ansell, comments:
“With a full programme of refurbishment and new guest experiences planned for 2019, it’s an exciting time to be joining. I look forward to developing the brand’s marketing strategy in line with the new-style Carluccio’s.”

Hilary Ansell replaces James Backhouse who has moved into a new role as Project Director, overseeing a number of strategic Fresca projects requiring senior level leadership.

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