England has today been announced as hosts of the UEFA 2021 Women’s European Championship with games located around the UK. The games are set to be held in Brighton, Brentford in London, Milton Keynes, Manchester, Nottingham, Rotherham, Sheffield, Southampton and the final back in London at Wembley.
This is good news for many hospitality businesses as high profile sports events generate increased business for hospitality venues.
UKHospitality Chief Executive Kate Nicholls welcomed the news immediately saying: “Major international events like the 2021 Euros will give our hospitality venues a boost, particularly hotels in and around the host cities. The Euros will allow us to showcase England’s world class hospitality and ability to host major events, which we know provide a boost to the wider economy, as well as giving domestic fans an opportunity to cheer on the England team.
“It should also provide a measure of positivity and stability enabling venues to plan investment around the tournament and the expected influx of fans. The Government can, and should, capitalise on the tournament by using its national powers to deregulate licensing permissions during the tournament.
“This will come at a critical time post-Brexit when we need to be encouraging more inward investment. As the Lionesses breeze through the group stage, conquer the knockouts and, ultimately, bring football home, we can secure the UK’s competitiveness as a major event venue and world leader in hospitality.”