As part of its ambitious national investment programme, Hollywood Bowl Group has completed a £250,000 rebrand of the former AMF Bowling in Wallgate, Wigan. The leading leisure operator’s ninth investment project of 2018, the Wigan redevelopment follows Hollywood Bowl’s most recent refurbishments in Bristol and Poole.
Steve Burns, CEO, Hollywood Bowl Group, said: “Our rebranded Wigan centre has undergone an extensive six-week transformation, and we’re extremely happy with the excellent feedback we’ve received from customers so far.
“As the UK’s leading bowling operator, we’re committed to creating great value entertainment havens for all to enjoy – and showing customers across the country that the fun doesn’t have to stop at the lanes. From cutting-edge scoring technology and enhanced music and lighting, right through to delicious American-style dining and the latest amusements, our rebranded Wigan centre is a great example of a new-generation Hollywood Bowl.”
The 28-lane centre has undergone a full re-design and now features plush new furnishings, contemporary American décor and upgraded music and lighting throughout.
The company has also upgraded its food and drink offering with the installation of a brand-new Hollywood Diner. Featuring on the newly-developed menu are gourmet burgers and hot dogs, freshly made thick shakes served in retro milk bottles and signature desserts, as well as speciality cocktails served from a new American-style bar.
In addition, the centre’s amusements area has been completely revamped, and now boasts industry-leading games such as The Walking Dead, Disney Crossy Road, Spinner Frenzy and Grand Piano, as well as retro games like Space Invaders and Pacman.