Revenues at Neighbourhood in Liverpool have increased to £5m as the bar and restaurant brand celebrates two years in the city.
Based on the former site of the Trials Hotel on Castle Street, Neighbourhood has become one of the most popular hotspots in Liverpool, welcoming around 2,000 guests each week.
Higher footfall has been driven by its focus on the customer, offering all-day drinking, dining and dancing experiences. During the week, it has become a corporate social hub, offering breakfast, brunch, business lunches and romantic dinners, specialising in sushi, seafood and steak. It also offers an exclusive private dining area for up to 40 people for corporate events, birthdays, hen parties and baby showers.
Then, Thursday through till Sunday it transforms into Liverpool’s best party destination with DJs, live music and singers. This has led to the sale of over 6,000 bottles of champagne and almost 65,000 cocktails since opening its doors in November 2016.
Not only is the brand famous for its unique selection of cocktails, it boasts a stylish interior, that has positioned it as one of the most ‘instagrammable’ places in the UK, according to Glamour Magazine earlier this year. It has also been recognised by the 2017 Restaurant and Bar Design Awards.
Neighbourhood was founded in Manchester in 2012 by entrepreneur James Hitchen. In 2016, it secured private equity backing from NorthEdge Capital to support its nationwide roll out across the UK, which led to the formation of the East Coast Concepts Group.
Along with Neighbourhood sites in Manchester, Liverpool and Leeds, East Coast Concepts operates a sister brand Victors, which offers a Hamptons-inspired dining experience. Victors has venues in Hale and Oxford and has just launched a new site in Alderley Edge, which opened earlier this month. The Group now employs 335 staff across six sites.
James Hitchen, Founder and CEO of East Coast Concepts, said: “The venue continues to attract visitors from within the city, as well as those who come to Liverpool for a weekend away, thanks to our offering of dine, drink and dance.
“Our mission was to be a game changer in Liverpool and revamp the city’s party scene. That’s why we’ve done things that we hadn’t done elsewhere, like the focus on DJs and live music, which has been rolled out across our other venues to transform Neighbourhood into a true party destination.
“With the festive period just around the corner, we’re anticipating a strong end to 2018 and Christmas bookings are already up 5 per cent on last year. Beyond that, we’re focusing on identifying additional sites in vibrant cities, so we can bring the Neighbourhood experience to more people across the UK.”