Motto by Hilton, a new affordable lifestyle hotel brand, announced earlier today by Hilton.
One of the first Motto by Hilton hotels will be located in Marylebone, London, which is being developed with Dominvs Group. Demolition on the site has commenced and construction will start in January 2019 with a 2020 opening.
Motto by Hilton will target people who stay in hostels aiming to take a fresh approach to modern travel culture through creating a micro-hotel with an urban vibe in prime global locations.
Hilton evaluated the emerging lifestyle hostel model globally to understand the opportunity to enhance the shared room concept. Their research showed that people who stay in hostels, do not like rooming with strangers and often book just with their friends or family. They want more from their hostel experience but are limited by current options in the market.
From market evaluations Hilton see people wanting an affordable urban lifestyle brand – one that combines comfort and accessibility with travel and lifestyle trends.
Motto by Hilton prices will vary by location, each property will offer competitive rates that will make it a viable option.