Gin sourcing specialist The Great British Exchange has teamed up with the organisers of World Gin Day to boost spirit sales for the hospitality sector in the run up to this year’s event on Saturday June 9.
The collaboration will aim to incentivise bar and restaurant owners to promote the event, capitalise on sales and stock up with some of the latest gin brands and accessories ahead of the event’s tenth anniversary.
Matthew Hopkins, managing director of the Great British Exchange, said: “Consumer interest in gin is the highest it has been since World Gin Day launched back in 2009 and the opportunities for venues and retailers to capitalise on early summer sales are huge.
Promotional offers will run throughout May on the company’s online marketplace to encourage and enable venues to build an exciting range, offer competition prizes and in store tastings to shoppers.
World Gin Day founder and organiser Emma Stokes said: “World Gin Day is a perfect opportunity to generate footfall, with consumers keen to try a range of gins, including those at the premium end of the market, or those with an interesting story.
“The range of gins available through The GBE alongside other relevant products creates the perfect cocktail for record gin sales this World Gin Day.”
Last year #worldginday was trending globally with a record 53,195 tweets from 24,709 contributors using the official hashtag on Twitter.
There were 10,672 posts from 8,659 contributors on Instagram – resulting in 26,130 likes and 1,593 comments.
As well as launching a dedicated World Gin Day section on its trade marketplace, which has gone live this week, the Great British Exchange is running competitions to find the most creative outlets and the best campaigns.
“Our business was founded to help venues and retailers differentiate, by sourcing the hottest up and coming trends and brands. By encouraging our partners to go all out with their gin range, retail displays and online presence, World Gin Day is offering inspiration for them to do as much as they can to stand out from their competitors and generate sales,” added Matthew.
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