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Byron launches new menu to champion proper burger diversity

By James Russell: Byron launches new menu to champion proper burger diversity

April 24, 2018

Byron Hamburgers Ltd (“Byron”) today announces the launch of a new menu across all its restaurants, created to cater to the UK’s growing range of tastes and lifestyles and champion proper burgers for vegan, vegetarian and meat-loving diners alike.

Launching nationwide today, the menu will see 14 new additions to the Byron line-up and has been developed to serve a range of options for an increasingly diverse dining scene.

Vegans and vegetarian diners will enjoy a fresh selection of delicious plant-based dishes, while meat-eaters are offered even more options to create their perfect burger. The full menu launch follows the announcement by Byron last week of the UK’s first ever “flexitarian burger”, the centrepiece of the new menu, which blends 70% British beef with 30% sautéed mushrooms.

Among the new products announced today is Byron’s first ever vegan burger, the Beetnik, which comprises a beetroot falafel patty, freshly made to Byron’s own recipe and topped with baby kale, smashed avocado, tomato, pickled red onions, red pepper ketchup and a lime-dressed rainbow slaw.

New meat-based burgers, meanwhile, include a range of American-inspired braised brisket topped burgers; and the Reuben, which comes with a jug of molten cheese sauce on the side and builds on the success of the successful limited-edition “Cheesemas” burger.

The new menu also retains all of Byron’s signature classic burgers, served in a squishy bun with a pickle on the side and starting from £6.50.

Paul Mason, Head of Food at Byron, said: “This is our most significant menu launch yet. Byron has always been a pioneer of proper burgers and this menu aims to reflect the growing breadth of modern British burger tastes. Whether you’re a meat-lover, veggie, vegan or simply having a meat-free Monday, you’ll find yourself at home in a Byron.”

Byron’s new menu includes:

FOR THE MEAT LOVER

Big Smoke – 100% British beef patty, topped with pulled BBQ beef brisket, mature cheddar, dry cured bacon, crispy onions, shredded iceberg, pickles, smoked chilli BBQ sauce

Reuben – 100% British beef patty, topped with pulled BBQ beef brisket, sauerkraut pickle relish, bacon & onion crumb, American mustard, mustard mayonnaise, beer onions, lettuce, Byron Cheese sauce on the side

FOR THE ONE WHO WANTS LESS MEAT

The lighter patty for those who want to enjoy more veg and less meat in their proper burgers.

Classic Flex –patty made from 30% sautéed mushrooms and 70% carefully sourced British beef, lettuce, tomato, red onion, mayonnaise

Reflex – upgrade with more decadent toppings; red pepper ketchup, tomato, red onion, kale, roasted garlic & rosemary mayonnaise

 FOR THE VEGGIE

Cheese Melt – beer battered smoked cheese, shredded iceberg, mustard mayonnaise, pickled red onion, pickles, BBQ sauce

Jack Stack – veggie bean patty, pulled BBQ jackfruit, homemade guacamole, baby spinach, lime-dressed rainbow slaw, coriander

FOR THE VEGAN

Beetnik – beetroot falafel patty, baby kale, smashed avocado, tomato, pickled red onions, red pepper ketchup, lime-dressed rainbow slaw#

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