BEAR is a young, independent Coffee, Kitchen & Bar venue with stores in Uttoxeter and Derby. Confidently branding themselves as #notanothercoffeeshop, they are committed to offering something new and alternative to the average coffee bar, delivering a unique sense of passion and responsibility in everything they do.
As a solid beginning to 2018, BEAR have recently launched their #CoffeeConversations campaign which will run until the end of March. Beneath this campaign, offers and events will take place to help ignite the signature BEAR coffee passion within their customers and beyond.
The first reason for promoting this campaign is to encourage and engage their staff in educating the consumer about the endless and expanding world of coffee, whilst remaining careful not to get lost in the ‘pretentiousness’ with which speciality coffee can so often be wrongly associated. Under this concept, they are running an ‘Espresso Education’ offer during January in order to show the variety in flavour profiles between two different origins or roasting methods. When a Flat White, Aeropress, Espresso or Espresso Macchiato is purchased in their House or Guest roast, the customer will be offered an Espresso taster in the opposite bean to taste and compare.
The second motivation that has launched BEAR’s #CoffeeConversations campaign is the notion that ‘grabbing a coffee’ means so much more than just the coffee itself. BEAR are highlighting the responsibility they have as a brand, and recognising that what happens to any one of their customers in a day is completely unique, and therefore the way that they engage with their experience in-store will be too. It can mean a catch up and a cocktail with a loved one. It can mean treating Mum to brunch on her birthday. It can mean some alone time with a coffee and a good book. Whether it requires a secluded corner or a group table, there are countless reasons for someone to visit BEAR, and they want to know what yours is.
Post a picture of your BEAR experience to Instagram or Facebook, captioned with your reason behind visiting and tagged with #CoffeeConversations. If your photo gets reposted to their account, you will win one of the hundreds of prizes that they have available!