A survey undertaken by British warewashing brand, Classeq, has shown that over 97% of consumers said they would be put off by eating or drinking out of home in an establishment where they are served with dirty or cloudy glasses and crockery.
And, a staggering 94% of those surveyed said they had been on the receiving end of dirty crockery or glasses in a restaurant, hotel, or café. Over 70% of consumers said they would not return to that establishment, and would have concerns over hygiene and general cleanliness.
According to the survey undertaken at the Restaurant Show by British-brand, the message is very simple: Operators aren’t currently paying enough attention to their warewashing to ensure that all glasses and crockery are scrupulously clean, every day, every wash – and that’s regardless of peak footfall and volumes.
Adam Lenton, Marketing Manager for Classeq emphasises the importance of establishments getting to grips with their warewashing provision and more importantly understanding how to get the best results from it. He says:
“You don’t get a second chance to create a good impression – get it wrong and customers won’t be back.
“Squeaky clean crockery and glasses are a must at any time of year, but now with Christmas just around the corner, the pressure will be even greater – the need for quick, efficient warewashing equipment is paramount.
“At Classeq, our whole ethos is about keeping things simple…but effective. It’s all about the end result. Take our new digital under-counter collection which comprises of 13 different machines across two ranges (Standard and Duo). These offer customers space efficient, highly bespoke solutions to their warewashing. The DUO machines come with new digital displays for clear visibility wash and rinse temperatures – plus feature a choice of programs of which there are three distinct washing cycles for fluctuating service levels – Light (2 min), Standard (3 min) & Heavy (5 min).
“Importantly, the new monitoring software takes away human error and ensures accurate chemical dosing, along with a ‘watching eye’ over the wash cycle, rinse and wash tank temperatures – features normally associated with a much higher price point. Alongside sustainable and energy efficient features plus easy to use controls, operators are guaranteed great results, wash after wash, backed up by fast service support when needed”.
Renowned for reliability, effective results and great value – check out Classeq or phone 0844 225 9249.