Professional golfer and Masters champion, Adam Scott, has been welcomed as the newest celebrity fan to join Mandarin Oriental’s USD multi-million global advertising campaign “He’s a Fan/She’s a Fan”.
The campaign elegantly connects Mandarin Oriental’s well-recognized symbol – the fan –with international celebrities who regularly stay at the Group’s hotels. In appreciation of their support, the Group makes a donation to each celebrity’s individual choice of charity. Scott has chosen his own charity, The Adam Scott Foundation, which provides support and guidance for young people in Australia and Asia, to be the beneficiary.
Well-known portrait photographer Mary McCartney photographs each celebrity in a location of their choice which, for them, best represents a feeling of well-being. Scott chose to be photographed and filmed at Mandarin Oriental, Geneva, a property that he frequents, and where he appreciates the attention to detail that makes him feel comfortable and at home.
Commenting on the importance of having a calm and relaxing place to stay while competing, Scott said, “Where I stay is incredibly important for my performance. The room needs to be peaceful, to get that zone-like feeling that I like to experience on the course. That’s the best way for me to recharge.”
An Australian national and keen surfer, Scott is the son of golfers, and began playing at the age of four. He turned professional in 2000, and claimed his first major championship, the Masters Tournament in 2013, becoming the first Australian to win this prestigious contest.
Mandarin Oriental’s international celebrity fans are: Chen Kun, Isabelle Huppert, Lucy Liu, Morgan Freeman, Cecilia Bartoli, Caterina Murino, Sir Peter Blake, Lin Chiling, Karen Mok, Kevin Spacey, Christian Louboutin, Sophie Marceau, IM Pei, Michelle Yeoh, Jane Seymour, Kenzo Takada, Jerry Hall, Vanessa Mae, Vivienne Tam, Barry Humphries, Frederick Forsyth, Darcey Bussell, Bryan Ferry, Dame Helen Mirren, Maggie Cheung, Hélène Grimaud, Sa Ding Ding, Geoffrey Rush and Adam Scott.
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