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Hoteliers’ fundraising reaches new heights

By James Russell: Hoteliers’ fundraising reaches new heights

September 19, 2017

A team from the UK’s leading independent hotel management company is on top of the world after raising thousands of pounds for charity – by building a hotel room at the summit of Ben Nevis.

Redefine|BDL Hotels’ (RBH) property team raised more than £12,000 for children’s charity Make-A-Wish UK,  after battling through awful weather to set up a hotel room on the highest mountain in the British Isles, after nine months of preparation.

As well as constructing the room on reaching the summit, the 12 intrepid adventurers had to scale the 4,413 feet with all of the equipment required for the build – as well as provisions for the trek itself.

The build represents RBH’s most ambitious fundraising activity to date in aid of its official charity partner – for whom it has pledged to raise £100,000 by the end of 2017.

Thanks to the property team’s efforts, the firm is on course to beat its target, which equates to 28 magical wishes granted to enrich the lives of children and young people fighting life-threatening conditions.

Ross Morrow, RBH’s Chief Development Officer participated in the climb and build. He said: “We’re thrilled to have pulled off what was a rather ambitious piece of fundraising activity – not only climbing Britain’s highest peak in awful conditions, but then setting about building a hotel room at the top before taking it all back down again! It just goes to show you really can do anything when you put your mind to it, especially for a cause as wonderful as Make-A-Wish UK.

“The entire team dug deep and did a fantastic job on the day, remaining motivated and upbeat throughout the challenge. And we can’t thank enough those who helped us source the equipment needed for the build as well as those who donated so generously. We never expected to raise over £12,000, so needless to say we’re delighted.”

Other fundraising highlights of 2017 to date have included a sky dive by the team at Holiday Inn Express Antrim and a 5k Badass Mucker obstacle run by the team at Holiday Inn Express Manchester Airport. The company’s central Sales team also scaled Snowdon earlier in the year.

Make-A-Wish UK was established in 1986 and to date, has granted more than 11,000 magical wishes for children fighting life-threatening conditions.

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