Autumn 2017 will see the opening of the first overseas site from US-based, plant-based, fast-casual restaurant by CHLOE. in London, marking the popular brand’s inaugural international expansion. The Covent Garden, central London-based flagship will seat up to 70 guests, as well as offering grab and go.
by CHLOE. has partnered with TGP International to bring the brand to the UK, Europe, and the Middle East with the first site set to open this autumn and an additional two sites planned; further partners for expansion across all regions are also being explored.
Set in London’s West End, Covent Garden is a major draw for visitors and Londoner’s who enjoy its many attractions, including retail, theatre, restaurants, history and culture. Having established itself as a true foodie destination, with a diverse range of dining options, including renowned NYC restaurant Balthazar, Chef Gregory Marchand’s Frenchie, and the Ivy Market Grill, by CHLOE. will be located just off the historic Covent Garden Piazza.
by CHLOE. opened its flagship location in 2015 in the West Village, New York City to both customer and critical acclaim. The brand has quickly grown to four locations in New York, one in Los Angeles and two in Boston, as well as a stand-alone bakery, Sweets by CHLOE. in New York with additional by CHLOE. locations planned for New York and New England in 2017.
Referred to as ‘the best vegan restaurant in town, maybe the world’ by Infatuation; awarded ‘best veggie burgers in NYC’ by Time Out New York; and named ‘2017 Top 100 Movers and Shakers’ by Fast Casual Magazine, by CHLOE. has attracted 75,000 followers to its Instagram page as well as 22,000 uses of the hashtag (#byCHLOE) since opening. 100,000 guests dine at one of the seven US restaurants every month with a whopping 610,000 burgers sold since July 2015.
by CHLOE. offers delicious, wholesome, plant-based food that fuels and energises without compromising on flavour, taste or satisfaction. The menu includes seasonal salads, soups, burgers, sandwiches, fresh pastas, daily-baked sweets (Sweets by CHLOE.), dairy-free ice cream (Chill by CHLOE.) and more, all of which are made in-house daily. Popular dishes include The Guac Burger, Quinoa Taco Salad, Matcha Kelp Noodles and Mac n Cheese amongst others. The London restaurant will also debut a range of dishes exclusive to the UK audience.
Samantha Wasser, Co-Founder and President of by CHLOE. says “I am extremely excited to bring by CHLOE. to London as our first step in growing our international presence. Covent Garden’s restaurants and bustling fashion and art districts make it the perfect destination for our London flagship. London is such a diverse city with an incredibly vibrant food scene and we can’t wait to welcome a whole new collection of customers to experience the by CHLOE. brand.”
Hospitality management experts TGP International saw a gap in the London market for a plant-based restaurant that not only has delicious food but a strong brand as well. Simon Wright, MD of TGP says, “Plant-based and healthy eating are the buzzwords in the food world at the moment and by CHLOE. encompasses this ethos so well. With the brand being so established in New York, we saw London as the perfect market for their expansion and what better place than Covent Garden to launch – we’re looking forward to introducing this innovative brand to the London audience.”
by CHLOE. is an operating partner of NYC-based hospitality group, ESquared Hospitality, which started in 2004 and has since grown to an internationally recognised group of more than 30 restaurants worldwide. by CHLOE. is ESquared Hospitality’s first quick service brand, which has seen rapid US-expansion and has been recognized for awards and accolades for its creative direction, social media presence, menu and more.