ibis Hotels, a brand that prides itself on providing young people with opportunities and access to events and experiences across the UK, announces a three-year-long partnership with care and support charity Teenage Cancer Trust.
Over the coming years, the leading economy hotel brand will aid Teenage Cancer Trust through a series of special events, fundraisers and company-wide activities. All funds will go to the charity’s ongoing work providing world-class care and support to young people across the UK facing cancer.
Fundraising has already begun with the launch of ibis Lates on Tour, that sees ibis transform hotel public spaces across the country into exclusive live gig venues. The aim is to help provide a stage to showcase young, up and coming music talent to the hotel group’s millennial audiences. The series will continue with gigs in Bristol and Scotland in the coming months, with ticket proceeds and donations going directly to Teenage Cancer Trust.
Throughout the summer, ibis is also offering VIP SweetBed™ experiences at Big Beach Screen Events. The series of open air cinema events offer film fans the chance to buy the VIP package to watch a film or event of their choice in an ibis state-of-the-art bed, all while raising money for the charity.
The hotel group prides itself on team engagement, and this partnership allows employees to be part of the efforts to raise funds. Staff will be joining the Teenage Cancer Trust’s national fund raising event, Get Wiggy With It, and ibis Onsie Day, as well as creating their own personal challenges such as bake offs, raffles and even a bike ride across the desert.
The choice of partnership reflects ibis Hotels’ ongoing focus on supporting young people, investing in their training and development in the hospitality industry to ensure a long-term legacy.
James Wheatcroft, VP Marketing at AccorHotels UK, says: “Through this partnership, ibis Hotels has a genuine opportunity to help make an impact on the lives of young people with cancer. Teenage Cancer Trust is a fun, vibrant charity that reflects our values and we’re calling on our local communities and staff across the UK to support our fundraising.”
Head of Corporate Development at Teenage Cancer Trust, Nicola Bott, says: “We strive to ensure young people’s lives don’t stop because they have cancer. We’ve made great progress in making sure young people with cancer have the best treatment, care and support. However, right now, for every young person Teenage Cancer Trust is able to reach, there’s another we can’t. Together, we are changing that. Every penny raised will make the vital work of Teenage Cancer Trust possible – we’re hugely grateful for ibis’s support.”