TRG Concessions today opened its new 7,000sq ft pub, The Smithfield, in London Luton Airport’s (LLA) redeveloped terminal.
As part of London Luton Airport’s £110m transformation project TRG Concessions have opened The Smithfield pub in time for LLA’s busy summer 2017. The British pub and kitchen will occupy the largest footprint for F&B airside post the terminal’s development.
TRG Concessions has made the largest investment in its history to develop the pub concept which is expected to serve over 1 million passengers a year and generate more than £150m revenue through the contract life (10 years).
The Smithfield offers guests a range of classic pub snacks and main plates alongside global influenced dishes, with exciting menu choices available from 3 am highlighting the best of British produce served from an open kitchen. The Smithfield pub will specialise in real ales, including its own Golden IPA brewed exclusively for the pub by Greene King brewery. The house ale sits alongside a range of beers from local and regional brewers and microbreweries, alongside craft beers and lagers from around the globe, and a full range of high-quality alcoholic and non-alcoholic drinks. The passenger experience will be enhanced by design details including electronic charge points, flight display boards and zoned seating areas.
The Smithfield takes its influence from the famous London meat market and has a strong British focus to its menu. The food is all about the quality and sourcing of great produce and offering passengers attractive options throughout the day from the first flight to the last, including The Butchers Breakfast and Duck Bubble.
Nick Ayerst, Managing Director of TRG Concessions said: “The Smithfield shows TRG Concessions’ ambition to give LLA’s rapidly growing passenger audience the ultimate pub experience before their flight. The new pub will occupy a prime location in the terminal and we look forward to welcoming all who visit for years to come.”
Rupert Lawrie, Commercial Director at London Luton Airport, said:
“We’re delighted to welcome The Smithfield as the latest addition to our strong line-up of F&B brands joining LLA. 2017 is shaping up as an exciting year for the airport, with our redevelopment project gathering real momentum. Building on our success last year, including the opening of Aelia’s flagship duty free store and a new £1m executive lounge, we are doubling our existing retail space to offer our passengers a wider range of shopping and dining options, making the passenger experience more relaxing and enjoyable than ever.”