The UK’s largest tenpin bowling operator, Hollywood Bowl Group, has invested £750,000 in the refurbishment and rebrand of Bowlplex Portsmouth.
Completed at the beginning of the month, the centre remained open for the duration of the project and celebrated its brand-new look with a VIP event on the 18th May, when it officially relaunched as a Hollywood Bowl.
Steve Burns, CEO, Hollywood Bowl Group said: “Portsmouth is the fifth Bowlplex centre to be rebranded to Hollywood Bowl, since our acquisition of the 11 centres, last year.
“The centre has undergone a huge transformation and we are extremely happy with the excellent customer reaction we’ve received so far.”
The newly rebranded Hollywood Bowl Portsmouth is a ‘new generation’ Hollywood Bowl, including 26 pre-bookable, fully computerised lanes with plush seating, four exclusive VIP lanes, a new ‘Hollywood Diner’ concept and upgraded bar, with new décor celebrating all things Americana.
Visitors can enjoy freshly-made American classics, including gourmet burgers and dogs, as well as shakes and signature desserts.
The centre’s impressive amusement offer has also been part of the transformation with the latest industry leading games installed into a new look amusements area.
The revamped bar serves a variety of drinks including traditional cocktails – making it an ideal venue for night time trade. Hollywood Bowl Portsmouth is now perfectly positioned, not only as a great place to enjoy a game of bowling, but also as an entertainment haven for families and adult fun seekers alike.