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All Star Lanes refit for boutique bowling venue

By James Russell: All Star Lanes refit for boutique bowling venue

February 1, 2017

  • Innovative design features speakeasy-inspired décor, unique installations from local East London artists and a private room plucked from the Manhattan skyline
  • All Star Lanes, Brick Lane reopens to the public 9th February 2017

All Star Lanes, Brick Lane, is currently undergoing a bold and innovative refurbishment. Re-opening in early February, the boutique bowling venue promises a transformed restaurant layout, slick new cocktail lounge and ‘The Penthouse’ – a chic private space that draws inspiration from the starlit roof terraces of Manhattan.

The design also incorporates cues from the local thriving community, including two bespoke murals from acclaimed East London-based street artist Zabou. Known for her bold and thought-provoking pieces across London, Zabou will be creating an urban inspired mural in the restaurant and a vintage bowling display in the lounge bar. All Star Lanes has also commissioned a stunning art installation using discarded and disused pins.

Christian Rose, Managing Director of All Star Lanes, commented: “We’re so excited about the refurbishment of our Brick Lane venue, which reflects our ongoing investment in the All Star Lanes brand experience. Each customer touchpoint – from first visiting our new website, to sipping cocktails in our Brick Lane lounge – must convey the quirky, premium and glorious nature of the brand. Our aim is to create a space where All Star Lanes guests can make great memories.”

Since launching the original venue in Holborn in 2006, All Star Lanes has pioneered the ‘competitive socialising’ sector, opening a further four sites in Bayswater, Brick Lane, Westfield Stratford and Manchester.

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