Worldhotels is further strengthening its business development force by appointing Chris Bradley as its new Director of Hotel Development & Sales for the Middle East. The group for independent hotels provides a comprehensive range of services that includes global marketing, sales, training, e-commerce and state-of-the-art distribution and technology to empower the true independence of its members.
Chris Bradley joined the group on 27th February and is based in Dubai. He will report to Jennifer Boccara, the group’s Vice President Regional Hotel Development, who states: “We are very glad to welcome Chris in our group. With his proven track record in international sales and hospitality, Chris understands the Middle Eastern market and knows how to develop our portfolio in the region.” Bradley will also look at opportunities to find new business for the Worldhotels’ member hotels in the Middle East and outbound to other markets.
Chris Bradley is a hospitality professional with more than 19 years’ experience in the Americas and Middle East. Most recently before joining Worldhotels, the Canadian national was leading the sales team at HMH in Dubai, where he focused on bottom line performance strategy and growing the pipeline in business development. Chris has a proven niche for process improvement and new market development with successful track records with Fairmont, InterContinental, IHG and Hertz.