Star Pubs & Bars has negotiated a comprehensive coffee support deal for its licensees with roaster Matthew Algie. The package has been carefully crafted to help licensees increase sales and profits through a more premium coffee offering, which includes a choice of beans and machines suited to different pubs as well as pub-specific advice on building their coffee business.
The package will focus on quality with a choice of three sustainably sourced coffees – including two organic blends – covering filter, bean-to-cup and barista serves. Compact machines will be available so that even licensees tight on space can accommodate them on their bar.
As part of the coffee package licensees will receive training and three visits a year from Matthew Algie who will provide category sector insight and best practice on extending their range and maximising sales.
Star has used its scale to negotiate a very competitive price backed up by high service levels and support for licensees. Term lengths are 12 months, shorter than those with many other suppliers, to give licensees maximum flexibility. The package is optional for licensees and Star will receive no commission on sales.
Star sees coffee as key to enabling pubs to establish an all-day trade and bring in new income streams from coffee mornings to business meetings. It also believes there is untapped potential for pubs to adopt coffee shop and restaurant techniques such as offering seasonal coffees and takeaway options and routinely suggesting coffee after eating.
Lawson Mountstevens, Star Pubs & Bars managing director said: “Coffee is one of the highest GP income streams for pubs. It is no longer a ‘nice to have’. All pubs should have a good offer as it has a real role to play in creating a sustainable business.
“Customers are used to getting great coffee in town centre cafes and now want comparable quality on their doorstep at their local. Coffee is a focal point for us when undertaking refurbishments. One of our latest community developments, Bird I’th Hand in Urmston, reported coffee sales of £2,000 in the first month alone.”