Rocco Forte Hotels are pleased to announce the appointment of Phillip Haller as Vice President Brand Marketing & member of the Executive Committee.
Mr Haller will lead the corporate marketing, digital, communication and PR teams and coordinate their activities with the individual hotels. Phillip will be a member of Rocco Forte Hotels’ Executive Committee, reporting to the Director of Operations, Maurizio Saccani, and will work in close co-operation with Christian Renz, Senior VP Sales and Revenue Management.
Mr Haller has worked alongside a range of luxury brands, including Groupe Alain Ducasse and Mandarin Oriental Marrakech, and most recently as project leader for the creation and launch of The Franklin in Knightsbridge.
Previously, as VP Sales and Marketing for Lungarno Collection Phillip was responsible for the restructuring and re-branding of the group. During his time as partner at YOO Hotels & Resorts, owned by Philippe Starck & John Hitchcos, Haller’s key responsibilities ranged from creating the brand architecture to developing the digital strategy.