The Drury Tea & Coffee Company, London-based speciality tea blender and coffee roaster, has developed a new range of enveloped pyramid teabags. The new teabags are individually packed in single serve envelopes using high gloss foil to protect the tea and enhance presentation. The new enveloped pyramid teabags are perfect for lounge service, afternoon tea and, in particular, will look magnificent at the heart of a bedroom beverage service.
Art Deco packaging
The envelopes are beautifully designed in art deco style to reflect the imagery the company already uses for its other pyramid teabag ranges. The improved presentation and an extended range of varieties is aimed primarily at hotels, but will also appeal to high street coffee bars, tea shops and self-service outlets.
‘Pyramid’ for a reason
The distinctive pyramid shape of the bag and the biodegradable mesh it is made from, permits the use of larger leaf teas and spices and allows the tea to brew more efficiently. Consequently, it delivers more taste, but without the mess associated with loose leaf tea.
Initially, there will be eight different varieties in the range, selected as the most popular from the full Drury range of over 30 pyramid teabags, which are blended and packed in-house at Drury’s premises on the Royal Arsenal development in Woolwich:
- British Breakfast
- Imperial Earl Grey
- Camomile
- Peppermint Leaves
- White Tea with Rose & Pomegranate
- Chun Mee China Green Tea
- Lemon & Ginger Infusion
- Red Berry Infusion
Says Drury Director, Marco Olmi: “The Art Deco design and the presentation of the new envelopes is quite stunning. They will look terrific in hotel bedrooms. Initially, we have selected a balanced range from our best-sellers, but that may well be augmented depending on demand.”
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