Coffee Society, a new coffee brand, was launched this week by leading hospitality provider, BaxterStorey. Developed by its in-house team of dedicated baristas, the new identity represents BaxterStorey’s passion for delicious coffee and excellent service.
The coffee market is one that evolves faster than many others and consumer demand for quality coffee has never been higher. In order to continue delighting its customers, BaxterStorey’s Barista Academy have been working with a prominent UK coffee roaster to create Coffee Society’s unique blend.
Tim Sturk, head of coffee development at BaxterStorey, said: “To find the perfect combination of flavours, we tasted and roasted a number of coffees from several origins including Africa, Central America, South America and Asia.
“The winning blend uses coffee from Sumatra, Uganda and Peru. Each bean brings its own unique characteristic to the blend – rich dark chocolate notes from Sumatra are offset with bright berry fruits from Uganda, while Peruvian beans add body and balance.”
Alongside the launch of Coffee Society, BaxterStorey has refreshed one of its current in-house coffee brands – Down To Earth. This delicious coffee represents both great quality and value for money. Designed to be enjoyed throughout the day, Down To Earth is a blend of three beans from Brazil, Colombia and Vietnam – producing a great tasting, medium bodied, Triple Certified cup.
For every cup of Coffee Society and Down To Earth sold at BaxterStorey locations, 1p is donated to the WSH Foundation. A registered charity, the Foundation supports charitable causes in local communities, from award winning hospitality scholarships to school kitchen garden projects. To date, this initiative has raised over £300,000 – a figure BaxterStorey hopes to grow with the introduction of these new and refreshed coffee brands.