UK hotel, restaurant and coffee shop operator Whitbread, is launching its third Bar + Block Steakhouse in February 2017. The steak-focused all-day casual dining restaurant will launch in the town’s shopping centre; which sees six million annual visitors.
The 4,500 square-foot, 177-cover Bar + Block site has been developed by Harrison Design, and will include a central feature bar with copper detailing, a large open kitchen, branded mosaic signage at the entrance and a mix of upright seating and leather booths. Exposed brick walls will showcase a number of contemporary artwork pieces including their signature neon cow and preserved moss ‘Hello’ sign, as well as wall calligraphy detailing the Bar + Block brand story. The venue will also offer a 24-cover external seating area for outdoor drinking and dining.
Bar + Block will be an informal all-day dining venue serving breakfast, lunch and dinner with an emphasis on high quality steaks at affordable prices, all hand-cut to order. The ‘Butcher’s Block’ will feature a range of rotating steak specials. Bar + Block will also offer an extensive drinks list, with a focus on craft beers from Brew Dog and Meantime, innovative cocktails and a specially curated wine list.
David Murdin, Chief Operating Officer of Brand Developments for Whitbread Restaurants commented: “We’re really looking forward to bringing Bar + Block Steakhouse to Whiteley. This is an exciting time of growth for the Bar + Block brand, with our flagship site opening in London this November”.
Neil Carter, Centre Manager for Whiteley, added: “Whiteley continues to be recognised as the place to come for great dining and I am delighted that Bar + Block Steakhouse will add to our extensive restaurant line up.”
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