StreetDots, the team behind London’s fastest growing network of street trading pitches, is to bring street food to the NSPCC Oxford Street Christmas lights switch-on for the first time this Sunday [November 6th].
The inclusion of 20 street food vehicles at one of the most iconic events in the capital’s calendar shows the extent to which Londoners have embraced this style of eating, according to StreetDots co-founder Atholl Milton.
“StreetDots traders serve at a different location every day as they move around our network of pitches across London. Now they have a chance to serve the whole city as it comes together for the West End’s biggest family event,” he said.
Jace Tyrrell CEO of New West End Company, the event’s organiser, said: “It’s an exciting year of firsts for the Oxford Street Christmas lights, from our first ever charity partner to our first traffic free switch-on event, our first family festival and this, our first pop up street food collaboration, all of which reflect our vision for First Seen on Oxford Street. We can’t wait to see – and taste – what StreetDots has in store.”
The caravan of food vehicles including an American Airstream, a 1948 Ford Pickup and a converted Mini, will split into four street food-hubs dotted up and down Oxford Street. The vendor mix is designed to appeal to the family focused nature of the event from risotto balls, gourmet hot dogs, burgers, wood fired pizza and falafel.
The event marks another milestone in StreetDots growth. In September it opened three street food trading pitches or ‘dots’ in London’s Bermondsey Square taking its total UK network to 30. Once traders have registered with StreetDots they can book onto its dots in a few clicks using the StreetDots ‘Trade Smart’ app.