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Pizza Hut UK creates the world’s first pizza ordering tattoo

By James Russell: Pizza Hut UK creates the world’s first pizza ordering tattoo

October 20, 2016

Today, Pizza Hut UK has revealed an entirely new and groundbreaking way to order pizza, by introducing the world’s first pizza ordering tattoo. The concept, which has been months in development for the idea to be finally realised, promises to revolutionise the takeaway ordering landscape forever.

The brand new state-of-the-art innovation from Pizza Hut UK will allow pizza fans to order instantly via collection from a restaurant or delivery from their local Hut. Pizza Hut UK is making 40 available to the public who are advised to follow the Pizza Hut Restaurants UK or Pizza Hut Delivery UK Facebook pages for further details on the how they can get their hands on one.

It is estimated that one in five adults in Britain has a tattoo and that in fact 1.5 million new tattoos are inked every year. Designs featuring pizza are popular, but none are currently capable of ordering the delicious doughy goodness…until now.

Tattoo fearing pizza lovers shouldn’t fret, as these designs are only temporary. However, they do contain nifty technology that uses a combination of Near Field Communication (NFC), QR and even the GPS module in the user’s phone, to enable pizza fans swift access to their favourite slice.

Using the tattoo to order your favourite pizza couldn’t be simpler:

Stick –      Peel off the back of the temporary tattoo and place anywhere on the body

Tap –        Use a smart phone to hover over the tattoo

Order –    Select between collection or delivery to make an order

Pizza Hut UK spokesperson said: “Both our Restaurants and Delivery businesses sell millions of pizzas every month and we’re always looking for innovative ways to get pizzas into people’s hands.

With tattoos and technology being so culturally relevant, this concept brings together the best parts of pizzas and body art in a never seen before way!”

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