Wrights Food Group has appointed a new Business Development Manager, bringing its team of food innovators to five.
Toby Patrick joins from Aryzta Food Solutions – formally Delice de France – where he was a business development chef working across four national brands and new product development. Prior to that he was a sales manager for Brakes where he worked on developing new business and product innovation.
During his career, which includes catering management and a spell in the Territorial Army running a field kitchen in Basra, Iraq, Toby has gained a broad range of experience working with different ingredients and developing new ranges for the foodservice sector.
The new recruit follows the appointment of business development chef Ian Jennings earlier this year, and joins a team of four development chefs at the company’s Crewe headquarters, cooking up new dishes and recipe ideas.
“I’m really pleased to be on board at Wrights.” Toby said. “The brand stands for quality, which is so important when developing products for major UK brands.
“We can be working on up to 50 ideas for new products at any one time, so I’m looking forward to the challenge and opening doors for new business opportunities.
Wrights customers include numerous quick service restaurants, coffee shops and independent bakery shops supplied with frozen, part-baked and finished products through a network of national wholesale distributors.
Head of commercial Jez Threadgold added: “We’re delighted to welcome Toby to the team. His wealth of experience and understanding in the sector will help drive our product range and food offering, whilst providing that all important link between the sales and new product development team. With Toby on board, we look forward to continued success in the months ahead.”
For more information click here