London’s health focused destination for fresh, feel-great food, is launching a new ’Cupcycle’ campaign to help the city’s caffeine-craving consumers curb their coffee cup waste and is challenging all London coffee houses to follow suit.
Now all customers who bring their own reusable cup to any of Abokado’s 28 sites across London will receive 25p off their Climpson & Sons artisan roasted coffee. The offer is being introduced in response to the recent revelation that fewer than one in 400 high street coffee chain paper cups are being recycled in the UK.
Two and a half billion coffee cups are given out in the UK each year, so if all of the capital’s coffee houses replicate Abokado’s offer, then there will be a significant reduction in the tonnes of unrecyclable paper cups that end up in landfill every year.
Privately owned Abokado is proud of its independent and innovative values and, through its partnership with Climpsons & Sons, it is the first artisan coffee provider in the UK on-the-go food scene. The brand intends to introduce recyclable cups across all 28 outlets within one year and is launching this Cupcycle initiative straight away to make an immediate positive impact on the environment.
Mark Lilley, Founder of Abokado, says: “Abokado’s ‘feel great’ mission is to inspire customers to lead healthier and happier lives and this includes values around sustainability, which is why we had to launch Cupcycle.
“There are ground-breaking entrepreneurial firms out there working on the engineering and trial of 100% recyclable cups. We are already in talks with one of these about Abokado coming on board as a primary trial partner.
“In the meantime, we hope this 25p off initiative will not only help reduce the number of unrecyclable cups leaving our stores, but encourage London’s great Coffee House community to follow suit. If all outlets operate a similar offer then together we can dramatically address the current situation and make a positive impact on the environment.”
The offer will apply to Abokado’s entire range of coffee, which is provided by East London coffee purveyors, Climpson & Sons. As pioneers in London’s evolving artisan coffee scene, sourcing, roasting and crafting the finest coffee from their Hackney base, Climpson & Sons was the perfect fit for Abokado’s discerning customers.
The award winning coffee roasters designed a blend exclusively for Abokado, which mirrors their light and healthy menu. They use 100% Arabica beans sourced exclusively from the renowned Daterra Estate in Minas Gerais, Brazil, which are traded directly with the farmer and lovingly hand-roasted locally in London.
With no syrups or sugar-laden ‘frappuccinos’ to be seen, customers can opt for skinny, full-fat soya milk as well as decaf, all for no extra charge. Expect silky and smooth milk, as at Abokado, reheating milk is strictly outlawed.
Marking a revolutionary development in the specialty coffee movement, Abokado is proud to be the first handcrafted coffee provider in the UK on-the-go food scene. The partnership also highlights the importance of sustainability and ethical sourcing protocols within the global coffee industry.
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