Six months on from establishing a new central reservations team, the Coaching Inn Group is reporting a double digit increase in accommodation sales across the rapidly expanding group.
The Group, which saw turnover top £13m in the last financial year, including a 60% rise in operating profit, appointed the new team, led by Revenue & Marketing Manager Isobel Diggins, to drive accommodation sales and help maintain brand standards through regular audits of the accommodation offering.
In the first six months alone, the Group has seen an average 10% increase in accommodation sales, with 14% increases in July and 22% in August on a like for like basis.
Coaching Inn Group Finance Director, Edward Walsh, said: “Last year saw us deliver £4million in accommodation revenue and, with a strong pipeline of acquisitions planned before the end of the financial year, we are moving ever closer to our initial target of 500 bedrooms across the Group.
“Recognising the need to continue delivering a first class service across the whole group, we appointed Izzy and her team to help maintain standards and drive sales. We have been delighted with the performance of the team so far with accommodation sales increasing faster than our initial expectations as well as receiving excellent guest feedback due to the improved professionalism of the customer journey, which we view as equally important.”