UK hotel, restaurant and coffee shop operator Whitbread, is launching its newest brand Bar + Block in London’s King’s Cross. Following the success of the debut Bar + Block in Birmingham earlier this year, the flagship steak-focused all-day casual dining restaurant will open this November. The site will neighbour King’s Cross and St Pancras International, which collectively see 120 million annual visitors.
The 5,522 square-foot, 212 cover King’s Cross site has been developed by Harrison Design, and will include a 68-cover central feature bar with copper detailing, a large open kitchen, branded mosaic signage at the entrance and a mix of stand-alone seating and leather booths. Exposed brick walls will showcase a number of contemporary artwork pieces including their signature neon cow signage and preserved moss ‘Hello’ sign, as well as wall calligraphy detailing the Bar + Block brand story.
Bar + Block will be an informal all-day dining venue serving breakfast, lunch and dinner with an emphasis on high quality steaks at affordable prices all hand-cut to order. The ‘Butcher’s Block’ will feature a range of rotating specials. Bar + Block will also offer an extensive drinks list, with a focus on craft beers and ciders from Brew Dog, innovative cocktails and a specially curated wine list.
David Murdin, Chief Operating Officer of Brand Developments for Whitbread Restaurants commented: “We’re very excited to be launching our flagship site in London following its success in Birmingham. We’re keen to develop the brand further, and aim to have several venues open by the end of this financial year.”
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