Chambord, the premium French black raspberry liqueur from Bacardi Brown-Forman, returns with its summer event, the Chapter Eight Games. Following the sell out success of last year, the experiential flamingo croquet event is popping up at East London venue, Dalston Roof Park.
Taking place from 1st – 4th September, the Chapter Eight Games will provide a four day showcase of the Chambord ‘Because No Reason’ brand platform. In keeping with its current ‘Just add Chambord’ On-Trade campaign, the event will pay homage to Chambord’s key messaging around elevating everyday experiences. Both press and the public will have the chance to take part in a game of croquet, with mallets inspired by the flamingo which stars in Chambord’s lead TV commercial. The crazy croquet will take consumers on a fun but educational journey through hero elements from the ‘Because No Reason’ campaign and Chambord brand.
A Chambord bar will be open to the public throughout the games, selling Chambord’s hero cocktail serves, including the Chambord Royale and also the specially created Chapter Eight cocktail. This will provide an excellent sampling opportunity to the public, with bottles of prosecco and carafes of Chambord available for purchase, to highlight how simply a glass of fizz can be elevated into a more prestigious Chambord Royale.
Chambord are partnering with street food vendors Le Bun and Dum Dum Donutterie. To demonstrate Chambord’s versatility, bespoke Chambord-infused recipes have been specially designed by both and will be on sale throughout the four day event.
Laura Smith, Chambord Senior Brand Manager, commented: “Experiential events are important to us as they provide an opportunity for our target consumers to immerse themselves in the Chambord world. The Chapter Eight Games will bring the ‘Because No Reason’ campaign to life in a real world setting, whilst allowing consumers to directly engage with the product and educating them in what Chambord is, and most importantly, how to drink it.”
For more information click here