Award winning British food business, Benugo, is launching in TOPSHOP Oxford Street, the fashion brand’s global flagship store.
From 24th August, shoppers can enjoy Benugo’s award-winning coffee and locally-sourced seasonal food from the newly remodelled area, situated on the basement floor of TOPSHOP. On Thursday 25th – Saturday 27th August, Benugo will be handing out branded coffee cups outside the store that can be exchanged for £1 coffees, encouraging customers to visit the space and sample the new food and drink offering.
The concept will give customers the opportunity to experience a combination of high-quality, flavour and style that both brands are known for, to make TOPSHOP Oxford Street the go-to destination for food and fashion.
Ben Warner, Benugo Founder, says: “This is an exciting opportunity for us to bring our finest-quality coffee and delicious food to TOPSHOP customers, every day. With the aim of bringing great British food and fashion together, this isn’t simply a café within a store. We’ll be introducing new elements such as bespoke packaging and menus, custom feature walls, and unique Benugo-TOPSHOP uniforms that will update every season. For us, TOPSHOP is an iconic British brand that reflects our very own values, forming an ideal brand partnership.”
Benugo is opening in TOPSHOP Oxford Street on 24th August, and offering shoppers £1 coffees from Thursday – Saturday during launch week.