Most successful businesses are built on and operate alongside a network of suppliers. The relationships between businesses and their suppliers can be strategic, tactical or ad hoc, but the key term in modern business is ‘work with’. This is also interestingly the term most used across our top Meet the Supplier features.
Armourcoat: Innovations in guest experience, hotel and restaurant finishesOne thing is for sure, almost no business if any can operate without suppliers. So the process of meeting the best ones, learning how they work and investigating how they can help your business to perform more effectively is essential. Little surprise then that our readership do spend considerable amounts of time reading how some supplier companies work.
Intrepid Fox: Dragons Den entrepreneur’s simple wine solution thrivingThe Top 15 were identified through a relatively simple process. Google Analytics monitors our website and reports on many different aspects of page views. The metrics used to rank the Top 15 Meet the Supplier pages were the number of unique page views multiplied by the average amount of time on the page. So a mix of quantitative and qualitative data.
C&C Catering Equipment: Meet the team that make it happenThe Top 15 are detailed below and in descending order, the most read at the top.
Innovations in guest experience, hotel and restaurant finishes
Dragons Den entrepreneur’s simple wine solution thriving
Meet the team that make it happen
Helping consumers to fall in love with brands
Acentic, delivering ‘hands on’ management for hospitality Wi-Fi
Chicken and egg, a lame excuse for vegetarians and your profits
Meet the UK’s Leading Commercial Coffee Machine Provider
Meet the Supplier, Lynx Purchasing
Introducing Zodiac Stainless Products
H&C News meets Prince’s Trust EPOS entrepreneur
Caffia Coffee Group, Everything from the Bean to the Cup
Enhancing guest experience and driving customer loyalty
It was interesting to us to also look at what type of business categories were represented, or what type of suppliers are most read.
The most popular category was Food & Drink and within that category the most popular product was coffee.
Two product categories were equal second most popular, Catering Equipment and Technology.
We then saw four equal third places, design, marketing, purchasing and tableware (in alphabetical order).
Acentic, delivering ‘hands on’ management for hospitality Wi-FiGoogle Analytics gave us the data to compile this information and it also gives us insight to how readers find this information. Our newsletters are the number one source at 37% and a close second is organic search 34%, followed by social media 29%. Social media sharing of content was highest with technology content as can be seen on the Acentic, Zapper UK and Intelligent Point of Sale Meet the Supplier pages.
If you would like to feature your business please contact Heather O’Neil on 01344 637912 or email Heather honeil@handcnews.com