Pizza Hut Restaurants has emoji-fied its menu to honour World Emoji Day this weekend (17th July)*. For those who don’t know, is famously displayed in the Apple iOS calendar emoji, making it the perfect date to celebrate World Emoji Day. The menu, which launches in six Huts nationwide, also celebrates the recent release of 72 new emojis.
From Wednesday 13th July, Pizza Hut Restaurants’ customers will be served the limited edition emoji menu while dining at the following new look Huts: The Strand London, Birmingham Bullring, Liverpool Paradise Street, Edinburgh Hanover Street, Manchester Fountain Street and Cardiff Queens Street. The exclusive menu will only be available to peruse until Sunday 17th, so head on down to your nearest Hut to check it out before it’s too late.
Customers will be encouraged to try and decode the menu and order in the language of emojis, but if it all gets too emoji-tional there will still be the original menu to revert to.
Pizza Hut Restaurants worked closely with social media expert, Geoff Desreumaux, Founder of WeRSM (We Are Social Media), to design and develop the menu.
Kath Austin, Director of HR and Marketing at Pizza Hut Restaurants, said:
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Translation: “Emojis have been named the world’s fastest growing language, so what better way to honour World Emoji Day and the recent release of 72 new emojis than by creating our very own emoji-themed menu for customers to decipher and have some fun with.
“We have a huge focus on menu innovation and having already launched a brand new menu recently, we hope customers enjoy decrypting the emoji version as much as we did creating it!”
The emoji menu is the latest addition to Pizza Hut Restaurants’ growing list of food and drink innovations, following the trial of the subconscious menu and more recently, the craft beer-infused pizzas at the Finchley Lido Hut in May earlier this year.
The six Huts featuring the menu have also recently benefitted from Pizza Hut Restaurants’ £60 million regeneration programme across the UK. Refurbished Huts offer a brand new menu and some also feature bars serving cocktails, beers, hard shakes and a selection of wines. The redesigned restaurants now provide a more open and inviting dining space and bolder external facades, showcasing the fresh food and vibrant atmosphere. New menu items such as Jalapeno Poppers, Hot Crisps, Frickles and Spicy BBQ ribs have all also been translated into emojis.