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Muffin Break increases sales with new look stores

By James Russell: Muffin Break increases sales with new look stores

July 11, 2016

National artisan bakery Muffin Break has seen a significant increase in sales at its Redditch, Derby and East Kilbride stores, following new look interiors – showing that the stylish refurbishments proved popular with customers.

Muffin Break Redditch re-opened its doors on 20th June and following the unveiling of its refurbishment to customers, the store reported an impressive 42% sales increase in its first week of trading, compared with the same period last year. Earlier on in the year, the Muffin Break stores in Derby and East Kilbride experienced similar with continued increases in sales of almost a fifth (17%) and 10% respectively, following their fresh new looks.

Lisa Brook, Muffin Break General Manager, said: “Our store refurbishment programme has been hugely successful and the increase in sales following our new look stores further demonstrates this. The revamped modern, yet rustic designs of Muffin Break stores are enticing both new and old customers to come and visit us. We hope to see the sales continue to thrive in these areas.”

Muffin Break is part of a growing series of local franchisee and company owned artisan bakery cafes, which serve favourite food options such as sandwiches, wraps, paninis, baguettes and a sweet selection. As well as a wide range of cold and hot drinks are available to customers, including a bespoke coffee blend which is made from 100% Arabica beans.

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