Following a nationwide search, seven children aged between five and nine years old have taken on the role of Junior Hotel Inspector at the UK’s top-rated travel brand*, Premier Inn.
Known for their endless question-asking and refreshingly honest opinions, the lucky youngsters were selected from almost two thousand applicants to take on the role, offering their opinions to help improve Premier Inn’s family offering.
The Premier Inn London Bank (Tower) hotel, having recently been awarded the status of number one TripAdvisor Family Hotel in the UK, served as the ideal first location to be scrutinised by the children.
Armed with their very own ‘Inspectors Kits’, including lab coats and magnifying glasses, every aspect of the hotel was examined to ensure child-friendliness throughout; from the welcome at reception and Premier Inn breakfast menu to arguably the most important factor – bed bounciness.
Premier Inn Head of Brand, Beatrice Vears, commented on the initiative: “We’re constantly looking for new ways to exceed our guests’ expectations, which is why we’ve shaken up the system and enlisted the help of our seven new experts.
“Even the youngest of Premier Inn’s customers deserve a great night’s sleep, and these kids are not afraid to say what they think! Following their inspection, we’ve taken all of their feedback into consideration and will be using it to offer an even better service to families.”
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